Brand Activation and Experiential Ideas
Brand activation is the loosest term in the industry and the easiest to overspend on. The useful question is never "what is the big idea" but "what will a stranger do here in ninety seconds, and what do we learn when they do". These guides start from the footprint and the behaviour, then work back to the concept.
- Experiential Concepts
- Brand Rooms
- Sampling
- Measurement
- Small Footprints
