Trade Fair and Exhibition Stand Ideas
A trade fair stand is the most expensive square metre most marketing teams ever buy, and the decisions that set the price — custom or shell scheme, single or double deck, how much of it travels to the next fair — are made months before anyone draws a floor plan. These guides work through the formats, the budgets and the hall rules behind them.
- Stand Design
- Budgets & Costs
- MedTech & Regulated
- Hall Rules
- Lead Capture
