How We Research, Write and Correct
Where our numbers come from, what we will not publish, and how to tell us we got something wrong.
What We Do
We write practical guides on event, pop-up and brand activation formats for companies: what they cost, how long they take, and what constrains them. We are a publication, not an agency, and nothing on this site is a quote or an offer.
How We Research
Our numbers come from four places, in this order of preference:
- Real quotes and invoices from projects the writers worked on, anonymised and generalised into ranges.
- Published tariffs — organiser price lists, venue technical specifications, public fee schedules.
- Practitioner interviews — stand builders, production managers, caterers and venue technical managers.
- Regulation and standards as published by the relevant authority.
We publish ranges, not single figures, because a single figure implies a precision that does not exist in this industry. Where we give a range we say what it includes and what it excludes.
What We Will Not Do
- Publish a cost figure we cannot trace to one of the four sources above.
- Describe a format as "cheap" or "easy" without a number attached.
- Accept payment, product or hospitality in exchange for coverage or placement.
- Run sponsored posts, advertorials or paid guest articles.
- Present a supplier as the result of a comparison we did not run.
About the Suppliers We Mention
Some guides end by pointing to a supplier who does that kind of work. Two things are worth knowing about those pointers:
They are not a comparison. When a guide names a stand builder, that is a starting point, not the outcome of a market survey. If you want a comparison, get three quotes. We say so in the articles.
Relevance is a hard rule. A supplier appears only where that business genuinely does the work the article is about. We do not put a stand builder at the foot of a catering article to generate clicks.
Outbound links are tagged with campaign parameters so we can see which articles send traffic. That is a page label, not a tracker — see privacy.
Fact-Checking and Corrections
Every guide is reviewed by someone who has delivered that kind of project before publication. Regulatory and cost claims are checked against a primary source at the time of writing, and prices are reviewed annually.
If something here is wrong, tell us. We will:
- correct it within five working days,
- note the correction and its date at the foot of the article where the change is material, and
- not silently rewrite a claim we got wrong.
Who Writes This
Articles carry a byline and a date. Where an article is written by the editorial team rather than a named individual, it says so.
Contact Us
Questions about anything on this page: contact us.