Person in a green and white costume character suit posing in a convention hall

Brand Character and Mascot Activation Ideas

A brand character is a long asset pretending to be a campaign. Done once, badly, it is a costume in a storeroom. Done as a design system with rules, it carries a stand, a social feed and a kids' zone for years. These guides cover the difference.

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Orange furry costume character with a letter P on its chest and blue shoes
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Performer in a panther costume character suit standing with arms crossed
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